Common Studios

Common Studio is a contemporary fashion brand that was founded in Sweden with a mission to create versatile and stylish clothing for the modern individual.
Client
Grebban X Yrgo
Date
March 2023
Role
UX/UI Designer
Link to design
CommonStudios

Project Overview

In this project, the goal for me and my my colleagues Linnea Thorslund and Ebba Pettersson was to craft a visually captivating and easy-to-use Product Page (PDP) for the Common Studios website. Our primary aim was to find the perfect balance between design that encourages conversions and effectively communicates the brand's expressive identity. This involved presenting the designs in a mobile-friendly format, specifically tailored for the iPhone 14 (390x844 resolution) and establishing the brand's distinctive visual style, outlining its UI direction and principles.

The final design of our PDP embodies the refined and modern aesthetic of Common Studios, incorporating dark mode alongside a vibrant yellow color. We maintained an expressive style while ensuring essential ecommerce features were seamlessly integrated. These features include favorites functionality, a bell icon that alerts users when items are out of stock, a size guide, historical pricing information, and animated feedback to enhance the shopping experience, such as visual cues when items are added to the cart.

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Filipsoderlind1@gmail.com

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