Kluero

The science magic for team success. Kluero is an AI powered digital service for making teams more efficient and dynamic.

UX/UI

Branding

Webflow

Client

Kluero

Date

January 2023

Role

Creative Director, Illustrator, Webflow Developer

Website

www.kluero.com

Project Overview

The folks over at Kluero were diving deep into the latest in math and AI technology to come up with a game-changing solution to help companies succeed. But when they looked at their current website, they felt it wasn't doing justice to their professionalism. That's when they reached out to me and my colleagues Amanda Larsson and Tony Hadders. Wanting a fresh look for their brand, and a new website that truly captured their innovative spirit.

Working closely with the Kluero team, my colleagues and I revamped everything from the website structure to the brand identity and illustrations. We also developed the live website with Webflow. The end result? A sleek, modern website that strikes a balance between professionalism and playfulness. With a triple-A accessibility score, the website ensures a top-notch user experience for future clients of Kluero

"Design, branding and brand identity is something we as a tech-oriented startup have often considered a second-grade priority. It is great to have some extremely talented young minds help with re-evaluating our focus on that."

Michail Verskajn

Managing Director

My role

When it comes to UX/UI, My two friends/colleagues and I worked together on research, creating greyboxes, designing in Figma, and developing the new Kluero brand identity and Webflow site. But a specific role that I had on my own was crafting illustrations and icons from scratch. Kluero had previously used Freepik illustrations they didn't own for their website and I was therefore tasked with creating new illustrations, that needed to match Kluero's colors and brand identity while conveying the same message as the originals.